By Earvin "Magic" Johnson

On the court, Earvin “Magic” Johnson helped transform the game of basketball as we know it. Off the court, the chairman and CEO of Magic Johnson   Enterprises helped launch a number of major business initiatives that focused on revitalizing ethnically diverse urban communities.

His fame as an NBA  star gave him access to some of the most successful business leaders in the country, eventually partnering with the likes of Starbucks, 24 Hour Fitness  and T.G.I. Friday’s to prove that ethnically diverse urban residents would welcome and support major brands if given the opportunity. “32 Ways to Be a  Champion in Business” is an inspirational guide to help readers understand the balance between sports and life.

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